I was talking to a reporter today about some of the products we make at my work. I named Bacon Mints and the Yodelling Pickle as examples of popular items.
She then said, rather dismissively, "So, all you guys do is find things that have never been put together before and join them up, right? Pick two things and figure out how they go together."
And, a bit insulted to have my work so belittled, I thought to myself, that's what all creativity is at its most basic level. Don't we all strive to find new connections between things in an attempt to come up with something new?
So yes, like every artist, inventor and philosopher that has ever lived, that's all we do.
In another sense, I think maybe this is a useful way of looking at it. It's not hard, you can do it yourself. Just pick two things and find the connection between them. There is no mystery, difficulty or speed bumps, it really is that simple. All the books that have been written are pretty much making a big deal out of nothing.
All of us creative people, that's all we do.