Part of his point is that you have to earn people's trust before they will pay attention to something big. Instead of starting with a huge epic or a full length feature, start with something small and manageable and build.
The three strongest points he makes are, "Be Short, Be Bold and Get It Done." Later in the article he adds, "Be Great."
I think this is fantastic advice, especially with web content. I know people who won't even start a video on youtube if the length is over five minutes. Produce enough brief, memorable stuff and people will flock to your longer, more complex stuff. Build an audience, create desire with tiny savory snacks before you serve up a meal.
Also, limitations can be a powerful way to inspire yourself. Challenge yourself to Be Brief, Be Bold and Get It Done!